Growing up in Cornwall, I spent most of my life by the ocean - but somehow never found swimwear that truly made me feel confident. From the age of 12, I knew I wanted to create bikinis that sculpted beautifully, fit perfectly, and made women feel their best.
That dream led me to study Contour Fashion, specialising in the female body and learning the art of fit, shape and construction. I became obsessed with the details - how a few millimetres can completely change the way a piece feels and flatters.
After graduating, I worked as a Product Developer at Lounge, where I learnt how to take designs from concept to reality through fittings, measurements and product development. It taught me that exceptional fit is everything - and how powerful clothing can be in making women feel confident.
I then moved into design at Oh Polly, creating womenswear and swimwear collections. Within my first few months, my designs were showcased on the Miami Swim runway, and the collections sold out almost instantly.
But deep down, I always knew I wanted to build something of my own.
Willow & Wave was created from years of obsession with design, fit and femininity - inspired by endless summers, golden skin, salty hair and that effortless confidence every girl deserves to feel.
Every piece is designed to sculpt, flatter and make you feel incredible.
Thank you for being here and supporting my dream.
Meg xx
